Strategy, as documented
No invented “leadership philosophy”. These themes are derived from what Wildberger and the organisations he led have said and done on the record.
Six themes and their evidence
Each theme is linked to at least one primary source. “Strength of evidence” reflects how consistently it appears.
| Theme | Corporate evidence | Ministerial evidence | Strength |
|---|---|---|---|
| Customer orientation | Telstra remit on “customer advocacy”; E.ON customer focus (Kley); Ceconomy “customer-centric service platform” | d-you: an app that “puts people at the centre” | Strong |
| Platforms | Ceconomy marketplace, retail media, loyalty (2023) | Deutschland-Stack as shared government platform | Strong |
| Transformation | E.ON digitalisation; Ceconomy “far-reaching transformation since 2021” | Federal and federal–state modernisation agendas | Strong |
| Delivery & pace | Same-day delivery goal (Handelsblatt, 2021) | “Trust comes from delivering…” (Bundestag, 2026) | Strong |
| Efficiency | “Implemented efficiency program” (Ceconomy, 2023) | Targets to cut federal staff by 8% and bureaucracy costs by up to 25% | Moderate |
| Sovereignty | “A relevant platform company from Europe” (2021) | Digital sovereignty summit; sovereign AI cloud | Strong |
Two strategy documents compared
Ceconomy Capital Markets Day, June 2023
Verified factThe plan defined five building blocks — an omnichannel retail core, services and solutions, marketplace, private label and retail media — with measurable 2025/26 targets: adjusted EBIT above €500 million, around €200 million lease-adjusted free cash flow, a 30% online share and 90% of stores modernised.
Federal Modernisation Agenda, October 2025
Verified factAbout 80 measures in five fields — bureaucracy reduction, better regulation, services for citizens and businesses, personnel and efficient administration — with targets including an 8% reduction in federal administrative staff, 10% lower operating costs, up to 25% lower bureaucracy costs and business registration within 24 hours.
AnalysisThe two documents share a structure typical of corporate strategy: a small number of pillars and quantified targets with a deadline. The October 2026 interim review — 7 of 80 measures completed, 62 in implementation — reads like a programme-management dashboard. Whether the targets are met will only be known later. Initiatives in detail →
“An idea remains an idea until someone implements it.”
- Ceconomy Capital Markets Day 2023 release: ceconomy-mms.com
- Telstra ASX announcement, 4 Dec 2015: asx.com.au
- Handelsblatt interview, 8 Nov 2021: handelsblatt.com
- BMDS, modernisation agenda, 1 Oct 2025: bmds.bund.de
- BMDS, first-anniversary speech: bmds.bund.de
- BMDS interim review, 7 Oct 2026: bmds.bund.de